Search engines play an important role in eCommerce sites. If an e-commerce site ranks well on search engines for popular keywords, it can provide a high amount of traffic. On the other hand, if you rank poorly, it may not get enough traffic to make your site survive. So, whether you are looking to increase sales and grow your business, or improve your site before selling to an eCommerce broker, here are some ways you can increase SEO on your eCommerce website.
You need to find out which keywords your target audience is using related to your niche. Your goal is to find keywords that not only get a large number of searches, but also have a fair amount of competition from other sites.
For example, if your eCommerce store sells children’s toys, you want to rank for the keyword “children’s toys”. However, this will likely result in large amounts of competition from big brands. Instead, you can get better success with keywords like “unique toys for kids who like science”.
It is about finding the right word for your eCommerce store, not necessarily the most popular. Try to generate around 10 – 20 unique keywords which you can use in some other steps given below.
Organize your website
A common mistake for eCommerce website owners is not properly organizing your site. An organized site is one where it is easy for visitors to find what they are looking for and navigate from page to page. You want a system that is easy to use, logically understood, and easy to scale as your site grows.
The best way to do this is to create top-level categories and divide your products among them. If you sell children’s toys, your top-level categories may include “science toys”, “child toys”, “toys for children” and “outdoor activities”. You can then place sub-categories within each of these categories depending on how many products you are selling. Take a look at major eCommerce sites like Amazon to see how they organize their site in a simple, yet effective way.
Use your keywords strategically
When search engines scan your website, they want to see if the searched keyword appears in some form on the page. This is why it is important to do keyword research and include them strategically on your site. There are some places where you will want to make sure that you include your keywords.
First, there is the title tag for the page. This is where you should include the main keyword you want to rank for that page. This is also what will appear in the search results when people visit your site, so make sure that the keyword you choose is related to the content of that page.
In some other places you may want to include your keywords, in the URL for the page, in the headers of your content, and naturally in the entire content for some time. When including your keywords, it is important that you do not overdo it. Use keywords for some time on the page, but then include changes. If you include the same exact phrase multiple times, the search engine will notice you and start punishing you.
Speed up your site
Site speed can affect your search engine ranking, so you can make your site as fast as you want. If a site loads too slowly, it will not only increase your bounce rate (which search engines take into account), but it will also negatively affect your search ranking.
First of all, you should make sure that you are using a fast and responsive web design. If your website uses too many images, you should try to reduce the file size, provided it does not reduce the quality of the image. Finally, as an eCommerce site, you are probably working with a database. Make sure your database is well designed, as it can slow down the loading time of your product pages.
Start content marketing
SEO is an important marketing tool, but there are other marketing tools you can employ that will not only help increase sales, but they can boost your other SEO efforts. Content marketing is one of these strategies. With content marketing, you create useful content that will draw in visitors. You can then post this content on your website or publish it with other people with your own link.
A content marketing strategy enhances your SEO efforts in two ways. First of all, it helps to generate more organic traffic to your website, which search engines like to see.